Debate

Is the humankind really becoming a global sharp townBy K .S . ManuIs the universe really shrinking ? The question that gave occupation to an maritime scientist or a geophysicist has take more authorised and evenly interesting to a social scientist , everyplace the extreme cristal . The reading and parley technologies , global media , internet and the defenceless stopping point unitedly draw set the world clock to a common time zone . The world has really shrunk to a vill advance , that the televised speech of the US professorship is heard with more than attention by flock at a out-of-door corner in the world , garner more or less their transmit receiving community video recording sets . Similarly the human rights violation in any cut off of the world has no longer become a topical anaesthetic issue , but a amour of universal concernEven though media has initiated the process taking advantage of the cultivations in in engineeration and communication technologies their precipitations interchangeable the world excogitate and raws program products , the negociate ending , blogging and electronic consumerism change magnitude its pace play as catalystsThe MacLuhan equationMarshal MacLuhan , a Canadian professor through his pioneering drop off Understanding Media : The Extensions of Man , published in 1964 started the discussions on media and their make on the society . `McLuhan said the electric media would cause a social and governmental implosion raising human aw beness of obligation to an immoderate degree (qtd .in Larry Press 1995 ) But media investigated new possibilities by discovering the political , social and scotch viability of MacLuhan observations . B arly 15 old age after McLuhan propounded his classic observation the world saw the cling of the telev ised image , triggering a new crowd behavior! , and ` tailor-make chemical chemical reactions raft mediaToday we hot in a media centric world where for each one and every study whether economic , political , social or cultural is initiated and determined by the media . The populace has become so virtual that it is hard to suppose it , if media has not spoken anything of it . hence media and media products start out become flying moving consumer goods and found new markets across the bs . They be received with the same irritation that any foreign good gives to a native universe of discourse . Thanks to the new marketing techniques , like the world intelligence service update , the culture magazine where the foreign culture is invariably glorified and the extend programme that always discovers the exotic . What else you consider to reduce the outdistance between Alaska and Ajanta Caves when airline companies queue up to advertise with a cut in airfares . What else is needed to bind community together by a c ommon anger when the premier pass rallying cry channel starts morning show falling out news about the human rights violations at a removed(p) corner of the worldInformation and parley Technology (ICTThe internet pioneered the ICT and spearheaded a novelty just like the invention of the horizon press . If printing empowered people with knowledge , the internet gave them `digital firing off (qtd . in Jones Jones . `In the breeding age , the critical organizational form is meshworking . The most critical distinction in this organizational logic is to be or not to be -- in the vane . Be in the network , and you can destiny and , over time , increase your chances . Be out of the network , or become switched off , and your chances vanish since everything that counts is organized around a world wide web of interacting networks (Manuel Castells 1998The freedom to interact ` right away and instantaneously (Jones Jones 1997 ) `end to copyright legislation (Jones Jones 1997 ) an d `increased democratization of users (Jones Jones 19! 97 ) and the facility to publish one s own opinion has do the internet a virtual colony lacuna where people all around the world meet , call overmatch and share viewsElectronic consumerismElectronic consumerism has increased after the entry of hand-held devices . These gadgets have become necessities for a global citizen to move around in an info centric world where every bit (byte ) of information is regarded vital . Mobile phones , the mobile internet broadband and the palmtop are the other contributions of the ICT that are going to get people conclusion to each other in the next few age increasing the possibility and frequency of interaction . You can rumourmonger on the latest world economic analysis by a simple SMS and become part of the global reaction a true global citizen indeed . The virtual village is getting more and more to earthly concernThe new cultureThe post MTV and the FTV generations stick up in a context where xenophobia is a discarded word . Music and fashion has bridged the world affluent of conflicting ideologies and racial prejudices . The new cultural derivatives have contributed only to promote eff , cooperation and friendship among different people around the world , negligence criticisms of cultural invasions and media hegemonyConclusionThe global village is not a constructed reality or an ideological utopia . It is a natural evolution of the processes that contributed to the development of media , information and communication technologies and their precipitant cultureWorks Cited1 . Larry Press , McLuhan Meets the Net , communications of the ACM , Vol 38 , No 7July , 1995 , pp 15-202 . Manuel Castells , Information Technology , Globalization and golden Developmentprepared for the UNRISD Conference on Information Technologies and SocialDevelopment , Palais des Nations , Geneva , 22-24 June 19983 . Marsha Jones and Emma Jones , plenteousness Media , London , Macmillan , 1997PAGEPAGE 1 ...If you want to get a larg e essay, order it on our website: OrderCustomPaper.com

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