'KFC in India Essay\r'

'1. Since its entry into India in 1995,KFC has been facing remonstrances by cultural and sparing activists and farmers. What argon the modestnesss for these withstands and do you think these reasons argon confirm? Exaplain.\r\nDuring the early 1990s, KFC set up their clientele at India and they were side of meatd any kind of protests by cultural, frugal activists and farmers (The Ecologist, 1995). On the year of 1995, KFC open the first subject at Bangalore and KFC was among the first fast- provender multi subject field to enter India. one(a) of the flake which KFC involved is the municipal diet inspectors embed that KFC’s â€Å"hot& adenylic acid;spicy” flavourer contained nearly three times more(prenominal) infectious mononucleosis atomic number 11 glutamate (monosodium glutamate, popularly cognize as ajinomoto, a flavor enhancing broker) than allowed by the Indian Prevention of viands Adulteration Act,1954 (IPFAA) (Ray, Ashis, 1995). According t o the IPFAA , fast food restaurants sight only contain maximum 1 percent of MSG as a seasoning of the food. in that respectfore, the KFC’s volaille universeness sent for food inspectors’ examination, followed by laboratory tests and analytic thinking. further after all the procedure, they plunge that KFC’s chicken had exceed the effective MSG limits which is contained 2.8 percent of MSG. Due to this issue, KFC being charged because of â€Å"adulte treadd, misbranded, and spoilt for human utilisation. (Ray, Ashis, 1995)\r\n afterwards the protests faced at Bangalore, Pepsi Co opened a second KFC placelet in Delhi, the national capital, in October 1995 (Delhi’s Fried crybaby Blues,1995). Within couple of weeks of launch, KFC in Delhi had to stop its communication channel as health officials canceled its license on November 1995 repayable to coating mix imported from United States contained sodium aluminium phosphate(SAP), which was hazardou s to human health. Mean part, KFC was able to turn out that SAP was use in small quantities in the baking powder and was non harmful. And the KFC had won the case and resumed back its line of work.(Delhi’s Fried Chicken Blues,1995) After all the protests had been settle down, the activist from Delhi against taking up an some other(a) issues about the hygiene conditions of the restaurant. Due to an limited review by food inspectors found flies buzz around the kitchen and garb epoch cans just outside the restaurant premises. Because of the issue, the Delhi KFC outlet was closed within 23 years of reopening.\r\nFrom the cultural and economic activists and farmers perspective, KFC leave also process numerous disadvantage towards them if KFC start up their stock at India. Nationalists also feared a culture attack; environmentalists and farmers felt grain consumption by kine for meat production would be detrimental; and nutritionists highlighted the consumption of fast food will increase the rate of obesity, hypertension , nub disease , and cancer. Therefore, they were protest the entry of KFC into their state of matter and they also carry â€Å"boycott KFC” signs while protest.\r\nKFC had find out assorted kind of issue raised up by the cultural and economic activists and farmers, there are some cases where the KFC should research about India culture forrader they enter. Most of the protests cases was because of the healthy issues brings to the people after eject the KFC’s chicken ( baulk against KFC,2004) Sometimes, many businesses too centering on shekels making and did non impact on the consumer’s healthy. Therefore, KFC concord to follow the legal requirement of the food in articulate to body forth their business in India. On the others hand, approximately of the farmers protest is because they feared that the fast-food chain will affect its local rural environment (Narasimhan, Shakuntala,1996). All this is about ethical of business, KFC should not serve a food which is contained unhealthy ingredient and they must also concern more on the economy growth at India.\r\n2. PETA has been protesting against KFC in India since the final stage 1990s. What are the reasons for PETA’s protests against KFC and how did KFC’s management oppose to them? Do you agree with PETA that KFC has been cruel toward the birds and whence it should cede India? Based on this case study, we found out that KFC in India faced severe protests by stack for Ethical Treatment of Animals (PETA), an fleshly rights protection composition. The reason for PETA’s protest against KFC was primarily due to the insensate intervention the chickens faced on KFC farms and released a pic tape showing the ill-treatment of birds in KFC’s domestic fowl farms. Pilgrim’s Pride (PP) is one of KFC’s award-winning supply operations and the second largest central processor of chickens in t he United States. PETA’s investigations in Pilgrim’s Pride poultry farm brought to light the unlike practices that prevailed in KFC’s supplier operations, Yamini Aparna K. Vivek Gupta (2004). In other word PETA found a video exposing KFC supplier abuse chickens by cruel trick and this flat aroused public attention. In the 4 excellent video released by PETA in regards to these allegations, viewers witnessed birds lively in overcrowded, crammed warehouses with barely any blank to move, broad amounts of chicken carcasses that had died from disease, dirty, injured chickens and the cruel actions towards the animals by the pass of the faculty.\r\nBesides that, the staff do anything to abuse the chicken, they a lot cut off their wings, slamming them to the wall, punched them as sandbags, kicked them as football. At slaughter, the chicken’ throats are slit and dropped into tanks of scalding-hot water while they are thus far conscious.(refer to referenc e 11) They abuse the chickens live(a) to death and then gave to outlet frying as delicious fried chicken serve all around the world. Though other fast food organizations a lot(prenominal) as McDonald’s and Burger King had already ‘upped’ their standards regarding the treatment of animals, KFC had yet to do so. In these factories and poultry farms, birds were kept in very unhygienic conditions and toughened cruelly.\r\nHowever, undeterred by the protests by PETA and other animal rights organizations, KFC planned a massive expansion computer political platformme in India,Margaret Scheikowski (2009). According to ‘PETA’s Fact sheet of KFC’s Cruelty’, there were six of import points of suffering the chickens faced, Dan Mathews, PETA (July 12, 2011). These included; i. Having less than a general sized piece of paper to live in -This is where the chickens are stuffed by tens of thousands into overcrowded sheds where they terriblely find space to move freely. To save space and avoid chicken hurting each other, the sensitive chicken beaks are cut off with hot blade without bounteous any pain killers. Overcrowding and poor litter superior in the farms also caused painful ammonia destroy on the chickens. The injured chickens received no treatment and had to bear the pain through and throughout their life.\r\nii. Suffering from spirited and deformed legs since birth and dying early from heart attacks as a result of poor engender methods †Birds are fed genetically modified collapse in order to accelerate their growth rate. As a result they suffer from ailments such as extreme obesity and fatty livers and kidneys, heart attacks and other problems.\r\niii. Being killed before reaching six weeks of age\r\n-This is where the chickens are slaughtered before they are 6 weeks old. At the slaughter house, chickens are hung upside down and transferred through conveyor belts to the killing room fully conscious.\r\n iv. cross Workers\r\n†Due to poor wages and working conditions, employees used the chickens as a means to vent frustrations and assuage boredom. They twisted the bird’s heads off, spat tobacco plant into their eyes and mouths, spray-painted their faces, used them as footballs and squeezed their bodies so hard that the birds expelled feces.\r\nv. Mistreatment by callous staff and;\r\nvi. Receiving little to no veterinary billing\r\nKFC’s management in response to PETA’s protest was adding more outlets and the annunciation of major developments to the program. They also planned to open more stores in prime locations such as shop malls in cosmopolitan areas. Ve personatearian dishes were also fulfiled into the card to cater and attract the mass vegetarian population. However, PETA India wrote a letter to the Managing Director of Tricon Restaurant International, the parent go with of KFC, ask them to close their sole KFC outlet in India. But their respo nses are got no reply. So that, PETA activists decided to protest against KFC by carrying crippled chicken, which represented the birds suffering in the KFC’s farms. PETA claimed that after two years of intensive c adenosine monophosphateaigning to increase animal welfare standards in poultry farms. After analyzing the case study and PETA’s fact sheet, it is clear that KFC are cruel towards their birds and hence should leave India. Moreover, as KFC is such a hefty multinational company and with support from the director of selling of Yum! Restaurants International who assured KFC followed the welfare signposts and valued Indian law, this outcome was highly unlikely.\r\n3. What is the importance of ethical motive in doing business? Do you think in the face of fierce competition, business organizations are justified not to support ethical values at the toll of making profits? Why or why not? Justify your answer giving ex angstromles. There is no doubt that business e thics plays a more and more important role in modern economy. Ethics can be associated with being fair, honest, and moral and being ‘the right thing to do’. There are many essential benefits to those businesses known for good ethical values (Steven Symes, July 2014). One of the responsibilities of an organization is to make sure that all their actions to the ethical standards provided by the law, the KFC need to follow the rule and regulation at the dry land. Other than strategy for marketing and management, businesses have considered other elements that play significant roles towards success. One of these important elements is ethics. These organizations function to be those that attain higher quality staff, staff turnover is low, better sign, attract and maintain natural and existing consumers and have a greater hawkish advantage. Though many businesses try and aim to be both ethical and successful, countless believe it to get in the way of making a profit (Voice Lee1 , October 2013).\r\nDepending on which country and state you are in can determine the amount of trouble a company may face with their unethical behavior. In extreme cases this may lead to the law being involved which principally takes profits away from businesses and to give way in certain markets, Consumer internationalistic (2008). Based on the case study of KFC in India, being a large international company immediately draws attention. in time though domestic businesses in India may not follow the ‘right’ ethical procedures, KFC is automatically down the stairs the spotlight as locals expect them to follow international standards. In the face of fierce competition, business organizations should have support ethical values whether they believe it will affect their profits or not. For any organization, ‘the customer is always right’ and are one of the most important factor in keeping the business alive as this is where profits are made.\r\nAs cust omers have ethics, if they are not happy, no profits. Laura Costa, Ph.D. (December, 2012) It is highly essential for business organizations to understand the importance of ethics in today’s world. In order to achieve this, large international companies such as KFC who are expanding their businesses in less develop countries such as India, need to gain understanding of the country culture, regulatory and ecological issues. So that, KFC should work unneurotic and partner up with local farmers as hearty as with their consumers to ensure them they have quality products. some other strategy may also be to implement a farm level guideline and analysis reports for their stakeholders regarding poultry care and handling. Ronald D Francis&Mukti Mishra(2014),pg 56-60.\r\n4. oddment\r\nFinally, we can understand from the case that every business organization should understand the importance of ethics by understanding the culture, regulatory and ecological issues in different coun tries. KFC should implement a farm level guideline & audit program †a program which is industry leading in the areas of poultry care and handling, mainly for their supplier in the broiler industry. Therefore the company need some common principles to guide the behaviors. It is much easier for a company with good moral conducts to arm its reputation and win respect from all aspects of a society. KFC has been already gained the reputation of a fast food that continuously provides greasy unhealthy food, so it involve to do something about and shift its positive image back.\r\nReference\r\n1. Yamini Aparna K. Vivek Gupta(2004) KFC in India: Ethical Issues [Online] easy from: http://www.asiacase.com/ecatalog/NO_FILTERS/page-CROSSMGT-649128.html[Accessed :seventeenth July 2014] 2. Margaret Scheikowski (2009) Family sues KFC over â€Å"food Poisoning”. [Online] procurable from: http://news.ninemsn.com.au/national/845258/kfc-sued-over-salmonella-poisoning[Accessed :17th July 2014] 3. Dan Mathews ,PETA(July 12, 2011). KFC in India Available from: http://www.kentuckyfriedcruelty.com/index.asp[Accessed :18th July 2014] 4. Schreiner, Bruce (23 July 2005). â€Å"KFC still guards Colonel’s secret”. Associated Press. Retrieved 19 September 2013. Available from: http://jacksonville.com/tu-online/stories/072305/bus_19314459.shtml[Accessed :19th July 2014] 5. VoiceLee1 , October 2013’KFC in India Case Study grant (Ethical Issue) Available :19th July 2014] 6. Consumer international (2008) WCRD 2008 [Online] Available from: http: //www.consumersinternational.org/Templates/Internal.asp?NodeID= 97050 &int1stParentNodeID=89647&int2ndParentNodeID=95043[Accessed :19th July 2014]\r\n7. Laura Costa, Ph.D. (December,2012) Protect You from Harmful Chemicals in Cosmetics and Household Products. [Online] Available from: http://loveyourbody.nowfoundation.org/harmful_chemicals.html[Accessed :20th July 2014] 8. KENTUCKY FRIED yellowish (KFC) I N INDIA(No date) [Online] Available fromhttp://www.freeessays123.com/essay21631/kentuckyfriedchickenkfcinindia.html[Accessed :20th July 2014] 9. Ronald D Francis&Mukti Mishra(2014),pg 56-60” Business Ethical” Available from: http://books.google.com.my/books?id=xV8l8EUCOjQC&pg=PA176&lpg=PA176&dq=www.icmrindia.org/casestudies/…/business%2520ethics/BECG044.+HTML& character reference=bl&ots=wKboQnsm4A&sig=4Cd0mvIFlBRz-LMhNMOzZVsx1L8&hl=en&sa=X&ei=jO7LU8z7HIq9ugTB0ILACw&ved=0CC4Q6AEwAg#v=onepage&q=www.icmrindia.org%2Fcasestudies%2F…%2Fbusiness%2520ethics%2FBECG044.%20HTML&f=false[Accessed :20th July 2014]\r\n10. Steven Symes (July 2014), ‘ wideness of Ethical Conduct in a Business. Available from: http://smallbusiness.chron.com/importance-ethical-conduct-business-25163.html[Accessed :20th July 2014]\r\n11. video released by PETA http://www.youtube.com/ gather in?v=qXKExmm_Mk0 or http://www.youtube.com/watch ?v=2zLZrAQ8JIM or http://www.youtube.com/watch?v=e5eMQ-3Drmw\r\n12. Ray, Ashis. ” KFC Takes On India over MSG,” www.cnn.com, September 21, 1995\r\n13. â€Å"Delhi’s Fried Chicken Blues,” www.theasiaweek.com, November 24, 1995\r\n14. â€Å"Kentucky Fried Chicken Protest in India.” The Ecologist, November/ December 1995\r\n15. Narasimhan, Shakuntala. â€Å"Tandoori vs Kentucky Fried.” Multinational Monitor, January/ February 1996 16. â€Å"Protest against KFC,” www.hindu.com, February 18, 2004\r\n'