Budget and sponsorship Assignment Example | Topics and Well Written Essays - 250 words

Budget and sponsorship - Assignment ExampleManchester fall in is one of the virtually famous worlds soccer teams. Established in 1878 in Manchester, it has found it ways to stock market in 1991. It chief source of tax gross originates from sponsorship agreement that amounts to 31.4 % of the total revenue (Statista, 2015). Some of the Manchester United sponsors include ION, AIG, Chevrolet and Adidas. This is done by placing the logos of the sponsors on the sporting clothes. The second largest source of income for Manchester United is revenue obtained from broadcasting deals Manchester United signs with the Internet and cable companies as MUTV and BSkyB. The broadcasting revenue amounts to 31. 3 % of the total revenue. Thirdly, the elementary source of income comes from match day revenue that amounts to 25% of the total revenue (Statista, 2015).The club expenditure in the main comes from money used to service contracts that the company has entered with the players they have signe d. Besides, there is the recurrent expenditures such as retribution of staffs and maintenance of the assets owned by the club (GarciadelBarrio & Pujol, 2009). In case of writing a proposal, the key aspects that should be included are how the sponsors will benefit from the investment they have made through sponsoring the club.Statista. (2015, June 23). Total revenue of Manchester United from 2005/06 to 2013/14 (in million euros). Retrieved from The Statistic Portal

Critical Thinking And True Friendship Essay Example | Topics and Well Written Essays - 500 words

Critical Thinking And True Friendship - raise ExampleLoyalty and guarding each others secrets is of high importance and when this loyalty is broken, a life-time friendship can be broken.Last holi solar day, I visited my best friend at their house where I was to stay for a whole week. Prior to the visit, I had noted that my friend was behaving weirdly. He was missing classes and had started break out with the wrong group of people. He had begun failing his classes and had a bulk of work that needed to be done but was not even taking time to do. When I asked him, what is issue on he gave me evasive answers. I did not disclose my observations to anyone and I remained silent. A mutual friend had told me that he had seen him abusing drugs and this was serious too much for me to believe. Confused and not knowing what to do, I knew that he needed me now to a greater extent than ever and I had to help him.The visit came at the right moment and I knew I was going to use this opportunity to find out was really going on. In one of the drawers in his closet, I found a pack of cigarettes and alcohol. I did not approach him immediately and all day I took time to critically think about what approach I was going to use to deposit him to open up to me. He likes pics and this was going to be my approach. I went to the movie store and bought a movie of a teenager who was abusing drugs and who later reformed after going for counseling and healing. This was in relation to his line of work of lowliness caused by the divorce of his parents and his upbringing in a foster home. After watching the movie, he became stirred up and that is when I approached him and he finally opened up to me.His parents were getting divorced and he was feeling truly depressed and did not know how to best deal with it.

International Finance Management Term Paper Example | Topics and Well Written Essays - 10500 words

Inter dry landal finance Management - Term Paper ExampleThree weeks data ranging from seventh October to 29th of the same month, showed conglomerate execution by all currencies. US buck depreciated against most currencies showing a negative performance overall. The only positive gain was against Yen which was expected as Japanese government is trying to assume exports in an ailing export industry. Pound showed the best performance in comparison to dollar, despite about negative statements made by the British president. Peso for the initial period showed some positive signs ascribable to improved performances in the stock market. Shits in market sentiments in later half of the month couldnt completely eat up the gains but did reduce them considerably for Mexican Peso. Euro the closest competitor of the dollar showed mixed performance amidst, spikes in dollar value and positive performances in European markets.Each nation around the world has its own currency. The strength of its respective currency is a reflection of economic strength. In many respects each country operates similar to an MNC when it comes to demand for currency. It needs foreign currency to drop international payments, maintain foreign reserves and finance imports. Thus it is necessary for each country to not only manage its own currency value but also keep an eye on international currency movements.Over the years the internal monetary formation has seen many drastic changes. The system has evolved from the gilded standard, fixed rate system and now to a floating rate system. In the gold standard system each currency was convertible to a fixed amount of gold. Therefore countries salt away gold to increase currency value. After the failure of the gold standard system for obvious reasons a new system was established known as fixed rate system. Under the fixed switch over rate system, national currencies were monitored and it was ensured that there were no sudden movements in currency ra tes. However

Berkshire Hathaway Inc Essay Example | Topics and Well Written Essays - 500 words

Berkshire Hathaway Inc - Essay simulationBuffett claims that the prices of gas have to increase in order for the company to have the ability to pay its debts. He does not end the interview without mentioning that he made a big mistake by buying BNSF because the energy future was facing bankruptcy simply because of their unpaid loans that were maturing. However, Buffett always has plans to reduce prices of gas in the future, such as seen when he agrees to a purchase price, which is the foremost solar plant, which will be go the cheapest electricity in the U.S. Therefore, NV energy agrees to give just $0.0387/KWh for solar electricity that is from the 100 MW play a solar 2 projects which are being in U.S by the thin film company first solar. In addition to that, the NV energy power price is now entitled to be as misfortunate as possible.Buffett usually emphasizes on investing in companies, which will be more profitable for several(prenominal) decades, this is seen through the Sunco r Company, which is profitable in all environments as when oil profits are lower, the initial downriver profits of the company tend to help in compensating their upstream losses. Rail transport and truck freight is almost the same, but the only difference depends on the commodity being transported, maximum speeds, loading and too stopping patterns like braking (Lei, n.d.). However, in most cases, rail freight is normally more energy businesslike than the truck because of the low rolling resistance of the steel wheel that moves on a steel rail.

Nursing Theory Critique Essay Example | Topics and Well Written Essays - 250 words

Nursing Theory Critique - Essay ExampleThe fundamental influence of the hypothesis is the want for congruency in therapy as well as empathetic understanding to the client.The theorist provided a logical argument on the problem-solving approach that can be easily used by practitioners to show different activities at heart their nursing practice. The method is general to clients with particular health needs and specialised health needs and specific nursing problem. The system is much practical and helpful to the healing process by providing a theory of problem-solving techniques. The theory provides an understanding and a way of predicting outcomes by recommending treatment regimens that people should follow to achieve hefty health conditions. The theory suggests that a correct diagnosis and effective medical treatment are significant activities to survival and the quality of life of an individual.The theory has guided great deal of interrogation on manage with health threat s. The theory focuses on personal cognitive understanding of health problems and ways of solving them. The research done by the Leventhals Common Sense Model in 1984 is an example of this theory. The strength of this theory includes the fact that various nursing activities its approach. The language used in this method is also simple and clear. The theory pays little attention to what the client achieves when provided with client care. The theory also fails to offer a perspective on humans and

My city should enact an ordinance prohibiting businesses from Essay

My city should enact an regularization prohibiting businesses from distributing shaping shopping bags with retail sales - Essay Examplec. Environmental degradation This part depart highlight how plastic paper bags contribute to environmental degradation and what can be done by authorities to reduce the effects of plastic bags on the environment. d. Dangers to human life. This section result discuss how plastic bags endanger human life. The section will also provide examples of situations whereby human life is endangered by plastic bags. e. Summary This part will give a summary of what is contained in the paper. The section will also give a few suggestions on how to end the hazards cause by plastic bags. f. Works Cited This section will list all the sources that were used and consulted during this research. Introduction Non biodegradable substances argon used in the effect of plastic bags. Therefore, they do not decompose and ar quite durable, during which time they separate in to toxic particles which begrime waterways and the soil. Plastics are large molecules that consist of units known as monomers. In plastic bags, the units of monomers are known as ethylene. Plastic bags have been shown to pose a hazard to marine life, human life and contribute to environmental degradations. ... Manufacturing a new plastic shopping bag is cheaper than recycling, the reason why more and more bags are being lyingd as people shop. This increases dependency on foreign oil, which is used in the manufacture of plastic bags. Natural resources are depleted as the earth is extracted and destroyed in order to tap oil to manufacture plastic bags that are used, on average, for 10 minutes then dumped. Traditionally, plastic bags are made from polyethylene. Polyethylene is in turn, made up of monomer ethylene chains derived from petroleum and natural gas. oil color and natural gases are non renewable natural resources. Therefore, their products are getting costlier or diminishi ng every twenty-four hour period with increased mining (Stillwell 63). Petroleum and natural gases are vital for everyday lifestyles as they are used in lighting, heating, transport and as raw materials in factories. With the current circumstances without a viable extract for energy sources, petroleum and natural gas supplies should be controlled to avoid a situation where industries would grind to a halt. It has been documented that the number of barrels of oil used globally are between 60 to one C million annually in the manufacture of plastic bags (Stillwell 63). This oil could be put to better use. Therefore, what was a short-lived convenience for shoppers soon becomes an ecological hazard to all in habitants of the earth. Hazards Faced by shipboard soldier Life Due to Plastic Bags More than one million marine reptiles, birds and mammals succumb to plastic bag-related deaths to each one year (Brown 1). Some get entangled in them, losing limbs or life, while others ingest the m. Sea turtles, for instance, shoot down plenty of jelly fish in their

Policy, Power and Politics in Health Care Essay

Policy, Power and Politics in Health Cargon - Essay ExamplePeople are presently refusing the vaccine which is necessary in preventing a large outbreak and it leave alone need to be made mandatory. There are too specific things such as wearing a dissemble in caring for all patients that will need to be done to protect our healthcare workers. This spick-and-span policy will need to occur immediately in order to protect the greatest compute of people.The World Health Organization reports that 414 countries and overseas territories or communities have reported laboratory confirmed cases of pandemic influenza H1N1 2012, (fluthreat) including over 177,798 deaths. The global total number of fatalities has increased by 2047 since the previous update meet one month ago. This is a increasingly virulent outbreak of a mutated virus. There are also more outbreaks of SARS and Avian influenza (health.gov) Together in that location have been over one one million million deaths. Many experts are tying the increasing numbers of outbreaks to the increasing amount of heat in the pass with the last four years being the hottest summers on record and the expectation that with global warming there will continue to be an increase.H1N1 is pandemic in Asia, Europe, The Americas, Africa, and the South Pacific and there have been reports of polished outbreaks in all other countries (WHO). H5N1 or Bird Flu started by affecting birds and being inherited between birds. In the past it affected mostly water birds and domestic birds such as chickens. In the beginning, almost all human cases were from exposure to domestic birds being raised by those people only there are now reports of this virus being transmitted between humans (Poutanen, Low, & Henry, 2003). It is expected that this will be a new human influenza pandemic this fall. SEVERE ACUTE RESPIRATORY SYNDROME (SARS) is a global (Cameron, Rainer, & Smit, 2003).phenomenon that is getting worse fast. It is

Diversity in Racial, ethnic and cultural history Essay

Diversity in Racial, heathenish and cultural history - Essay ExampleThere is a growing need for the government agencies and leaders, businessman, educators, and the society in general, to look at these racial differences that are non thought of in the past. Because of globalization, we come to allow this diversity, and for scotch reasons, we realize the interdependence of each others lives. The growing economic system that is due to globalization .and advanced technology has accelerated the need to understand cultural differences and accept it as a way of life.I am a Caucasian by race with a French background. Being a Caucasian, I am proud of my ethnicity. The whiteness of the skin or be fair skinned as a passport to the American culture, is something new to me. Caucusus, the land where we lived, is blessed by nature, and for a long time, supplied the Russians with oil. Because of this relation, Caucasians developed a racial communist background, but we now belong to the ex-comm unists world. It is besides now that I learned that the cohesiveness of my people is an influence of the Soviet system, and with the collapse of the system, people became adpressed because they feared of the uncertainty of their future, and they have fallen back to ethnic solidarity to counter feelings of insecurity(Henze, Paul, n.d.) Caucasus, is home to forty ethnic groups for many years, so its culture and ethnicity is a mixture of all these. Dr. Takvul, Ufuk, who made a sociological epitome of the Caucasia culture, said this race is characterized by ethnocentrism. Ethnocentrism is a tendency to view groups or cultures different from its own perspectives. It is an posture that tends to believe of its own superiority.But having a French background makes my identity more colorful. Like the U.S., the immigration laws of the French country are tainted with racial prejudices. The existence of several laws makes the lives of minority groups difficult because of xenophobic attitude. Xenophobia is the extreme hatred for foreigners, and based

Critically appraise the relevance of general principles of EU Law, Essay

Critically appraise the relevance of worldwide linguistic rules of EU Law, such as the article of faiths of proportionality or non-discriminati - Essay ExampleDefining oecumenical Principles The general dominion of integrity is identified as a overall proposition of law of some prominence from which concrete rubrics are derived. The term general in overall principles of law discusses, first, the fact that the particular standard of law is inherent in a chronological succession of unlimited applications of the law1. correspondly, it is this particular characteristic that is the inconclusiveness in respect to the quality and capacity of the cases upon which the respective principle fucking be applied, which antitheticaliates a general principle of law from an ordinary principle of law. Contrastingly, the general principle of law bears a more general nature, and is applicable to a wider range of different legal proceedings2. Second, the term general to a fault denotes the fact that the corresponding principle of law should be perceived as containing some general mission. In separate words, what characterises a general or universal principle of law in the material of EU law is the notion that the respective principle of law is also existent in other national or legal international systems. For instance, when the ECJ3 identifies the proportionality principle as a general principle of law, it supposes that the proportionality principle is also rudimentary in other legal systems of law and, it respectfully surpasses the black-market obstacles established between them. Case in point, the ECJ has derived backing for its proposal that proportionality is a general principle of law with specific reference to select EC Member States legal systems. Accordingly, the proportionality principle is thereby also existent in the German constitutional and administrative law and French administrative law. General principles of law can be expressly specified such as in c onstitutional texts or deduced by a procedure of interpretation with regard to legislative texts, the existing legislative objectives, or the fundamental values of the legal system. Accordingly, in areas where general principles of law are referred to as sources of law in domestic help or international legal systems, such reference usually indicates the principles derived by those courts from explicit rule or the entire legal systems and which exist further than that written law4. In essence, principles offer justification for existing rules. According to Sir Gerald Fitzmaurice, a principle of law, is defined to be a rule inherent in the implication of a rule-of-law, which epitomises an ideal of reason and/or of justice, and which is thought to constitute the foundation of the actual institution of law5. Indeed, the principle provides an resultant role to the question why as compared to the rule which only answers the question of what. Further, a principle of law is different from procedural rules since it is more explicitly defined in the facts of a courts decision6. Notably, according to Dworkin, the overtness of the principle of law indicates that it is formed as a part of the thought process of a court decision, also referred as the ratio decidendi. Consequently, principles are public, which also implies that they can establish the basis of expectations regarding the manner in which a court will resolve identical cases in future. Indeed, the precedent

Studying Hospitality and Events in Higher eduaction Essay

Studying Hospitality and Events in Higher eduaction - Essay ExampleThe paper tells that the best candidate for lodging and accommodation for the conference is the eld Hotel Luton. It is more expensive than the other options provided well worth the additional cost. The Days Hotel Luton is centrically located upon the behave Viaduct. The Days Hotel Luton withal provides access to those who are physically challenged. The Days Hotel Luton has a five star order out of six which is the highest rating of all of the options in this group. The second choice is the Best Western Menzies Strathmore. The rate start from 49 pounds and 50 pence. The location is centric to all forms of transit. The Best Western Menzies Strathmore has 152 rooms which would probably make it the most likely candidate for the convention. The Chiltern Hotel would be the next most likely candidate as it is located right outside the airport. The room rate is at 49 pounds and 50 pence per night. There is also an ample parking facility. The space within this parking facility whitethorn be rented and a take-away structure may be erected on the site. This portable structure implies a greater risk but it also would allow for a greater allocation of resources towards security, safety, health, food, beverage and post dinner entertainment. A live structure may be used for the conference, this innovation would allow for lower expenses. The reallocation of resources could be employ toward other conference concerns (Chiltern Hotel). The fourth option would be recommended as the Quality Hotel on Dunstable rd. The Quality Hotel has soft access from the M1 motorway Junction 11 from the south. It is located on the A505. The rate of Quality Hotels accommodations is fairly reasonable starting at 32 pounds 50 pence per night. This hotel is a three star facility. With all of these options it may be possible that a discount may be applied to the academic community of the University of Bedfordshire. angiotens in converting enzyme of the objectives of this essay is to demonstrate the ability to optimize the resources allocated to this conference by minimizing the number of man hours allocated to human resources in this conference which is proposed on 9 May 2012 (Burke and Soubeiga 2003). It is also the objective of this essay to demonstrate the importance of ruttish intelligence by assessing the strengths and weaknesses of the proposed options for the conference Studying Hospitality and Events in Higher Education

Managment Essay Example | Topics and Well Written Essays - 2000 words

Managment - Essay ExampleBasically, roll management can be defined as the planning, organizing, scheduling, leading, communicating, and controlling of work activities to achieve a predefined outcome, on quantify and within budget, Josler & Burger (2005). It can be observed that a jump is comprised of the following features it is unique, it has a certain(prenominal) start and a definite end (Fox, 2008). There are many factors that can contribute to the advantage or chastisement of a project. Guru (2008) states that the aspect of project success is a recurring theme in the discipline of project management and on that point are contrastive views that are attributed to the success or failure of the project. For instance, Heerkens (2001) suggests that the effectiveness and leadership styles of the project manager significantly contribute to the success of the project. There are different aspects that are often considered when people speak of project success. According to Guru (200 8, p.1), De Wit (1988) and other writers distinguish between project success (measured against the overall objectives of the project) and project management success (measured against the widespread and traditional measures of performance against cost, time and quality). Jones (2007) also state that the success factors of the project mainly depend on its ability to achieve the in demand(p) goals. Indeed, in each project, a particular outcome is evaluate to be witnessed if all measures have been right on carried out in a project. In this particular case, the discussion will be centered on project success where at attempt will be made to establish if the Residential anxiety Services Project achieved its goals as well as the measures that could be implemented in order to improve... This composing stresses that there is poor communication between the manager and other teams. This is likely to impaction negatively on the project since it may be difficult for the project manager to c oordinate the efforts of all members to pull their efforts towards the homogeneous direction. It is important for the project manager of Residential forethought Services Project to create open transmit of communication that can help the project members to have mutual understanding towards the desired goals in the project. This spread abroad reconciles a conclusion that a project is unique in many ways as discussed. For instance, it has a definite start and finish and it is mainly undertaken in order to achieve a specific outcome. Managing a project is a process that requires concerted efforts in order for it to be a success. As discussed above, there are various measures that can be implemented in order to ensure that the Residential Care Services Project is a success. It has also been observed that this project is facing numerous problems that can impact on its success. As discussed above, there is need for the project manager to make sure that he steers the project in the rig ht direction. There is also need for involvement of all the members of the project in the termination making process so that they can share the same vision with the project managers. This can make it relatively easy to achieve the goals of the project if people involved share the same vision towards the expected goals.

Advanced Manufacturing Processes I( Laser Manufacturing ) Assignment

Advanced Manufacturing Processes I( Laser Manufacturing ) - appellative ExampleThis is in the aim of supporting the dental prosthesis i.e. denture, bridge, crown, or facial prosthesis in addition to acting as an orthodontic anchor (Graf, 2014).Usually made of titanium, these are implanted done the biological process of osseointegration, aiding in the formation of an intimate bond to the bone. In general, such a biomedical implant usually comprises of a alloy base structure, and a deposit (comprising of a first metal and an anti-microbial material) formed onto a metal base structure wherein the formed deposit is not derived by any electro-plating or anodization. Apart from titanium, the metallic dental prostheses are also made of platinum, stainless steel, gold, tantalum and cobalt-chrome amongst otherwise alloys (Pompa, et.al 20151). Typically, implants and dental prostheses consist of a titanium (tooth-root resemblance) screw, having either a smooth or a roughen surface. Nota bly, most of the dental implants used are manufactured using commercially unalloyed titanium that is getable in four different grades.The grades are differentiated by the amount of iron, oxygen, nitrogen and carbon contained. The frigid work toughened CP4, containing maximum impurity levels of 0.50% of Fe (Iron), 0.40% Oxygen, 0.015% Hydrogen, 0.10% Carbon, and 0.05% Nitrogen, is the most widely utilized titanium for dissimilar bio-medical implants. An auxiliary component such as the Grade 5 Titanium (6AL-4V), which is a bit harder than the CP4 contains 4% vanadium alloy and 6% aluminium. It is mainly utilized in the manufacture of abutments and abutment screws that aid in the nidation process, as well as holding the prostheses in place. The importance of Titanium in bio-medical dental prostheses amongst other functionalities is influenced by core characteristics, which make it highly durable (Gu, Meiners,

Analysis of Bullying in Schools Literature review

Analysis of hector in Schools - Literature brushup ExampleBullying has been in existence for decades, and some countries like Australia and England watch had bullying problems for centuries. It is only since the 1980s when three middle school boys from Norway committed suicide (Green, 2007, para.2) as a consequence of repeated bullying. Because of this reason, attention has been placed on the issues of bullying. There has been a great increase in the younger children committing suicide because of bullying which makes these younger people go on violent rampages, it is hardly surprise that public concern with student safety has also led to an increased awareness of the consequences of bullying.Recent query has focused on both bullies and dupes in a number of terms but this literature review leave behind focus on seek in relation to gender and age, and the accounting for victims and bullies. The research will be focusing on gender as a factor of bullying seeing is thither is any d ifference in the way the girls or the boys are involved in bullying. Age as a factor will be considered and the psychological angles of bullying will be covered.In the research literature, there have been a number of definitions Olweus claimed there were two sorts of bullying - direct, wherein the victim is subjected to physical abuse, and indirect, wherein the victim suffers psychological or emotional mistreatment (as cited in Green, 2007, para.1) Gray has defined bullying as repeated damage actions that were perhaps linked with negative intent (as cited in Attwood, 2004, What is bullying section, para.1).Gender IssuesSeals and Young, (2003) carried out a hire on the occurrence and relationship of bullying to gender, age, ethnicity, self-esteem and depression, experienced by seventh and eighth-grade students in the northern delta region of the US. The study has shown that there were considerably more male than female bullies, with twice as more males identified as females ident ified as bullies (Discussion section, para.2). Delfabbro et al. (2006) carried out a study on bullying by peers and teachers in secondary schools in South Australia. The results have truly reflected the fact that the boys are more probably to be the perpetrators of bullying (Delfabbro et al. 2006, p.72).

Cathedral by Raymond Carver Essay Example | Topics and Well Written Essays - 500 words

Cathedral by Raymond Carver - Essay ExampleYears before she and the fibber were married, his wife had a job as a reader and helper to Robert. She kept in touch sensation with him by recording her thoughts and feelings onto tapes, a soma of auditory journal, which she would channel to Robert on a regular basis. Robert would send tapes to her as well. The cashier feels threatened by this I comprehend my own name in the let loose of this stranger, this blind man I didnt even know While listening to the tape, they were interrupted, and the husband was projected not to hear any more Maybe it was just as well. Id heard all I wanted to. His wifes suicide attempt is related to Robert, who is a sort of father confessor to her. Now this same blind man was coming to sleep in my house the narrator says. Maybe I could take him bowling he tells his wife. She gets angry and tells her husband that the visit is important to her, and he will be a good host if she loves him. She says she would do the same for him, but you dont have any friends. Her husbands isolation, both actual and spiritual, are shown in this statement. It is also illustrated by his need to party.

Recruitment and Selection Essay Example | Topics and Well Written Essays - 2000 words

Recruitment and Selection - Essay ExampleTo be able to fully benefit from the technology, interlocking and database systems, and media technologies that can be used for inter count on, high-sped connectivity to the internet is informed and technical remain firm staff are advised (Horwitz et al, 2006).Another key issue that is being focused in e-recruitment is the issue regarding security and fraud. Among the concerns regarding security is the accesses to applicants information interrupticularly contact details (E-recruitment, 2006). Though e-commerce and related online regulations have already addressed these issues, there are still some fears that information is being sold to third parties or used for other purposes each with or without the consent of e-recruiters (Nickel & Schaumburg, 2004). As e-recruitment also became much popular, recruitment frauds also became prevalent. Aside for standard anti-fraud regulation, close of the efforts to curb the activities have been init iated largely by legitimate e-recruiters (Grabner-Kruter & Kaluscha, 2003).E-recruitment has encouraged the flexibility of labor and has encouraged swear out migration. It has also been able to improve data basing and management employee information to support other human imagery functions (Sridhar, 2005). Another key improvement it has been able to bring to the perseverance is in the enhancement of communications with likely employees and hiring agencies. It has allowed real time coordination and management of information that has been effective in shortening and improving efficiency of the completely hiring process (Liu and Wang, 2006). On the part of applicants, it has in turn allowed to more options and access to jobs and companies respectively. The utilization of online applications has also importantly cut the cost of applying for jobs and communicating with perspective companies (Yoon Kin Tong & Sivanand). DevelopmentE-recruitment developed in conjunction with the effor t of outsourcing of support services as part of down-sizing efforts in the late 1980s. However, e-recruitment has to wait a few more years before it came into the form we know today because of the lack of necessary technological capacity to support it. The first forms of e-recruitment involved either the posting of job vacancies in traditional media or coursing of applications to online addresses or by posting of jobs on online posting boards and coursing through snail mail or offices (Grabner-Kruter & Kaluscha, 2003). The eventual(prenominal) popularity of e-mails, increased capacity of the internet communications and higher computing capacity are the basis of e-recruitment industry as it is known today. E-recruitment feignings today have to develop the capability of HR to facilitate the system and to view the staffing process as an end-to-end process (Kerrin & Kettley, 2006)E-commerceE-recruitment is one of the success stories of e-commerce. The first models took the form of job postings that were part packaged with traditional recruitment outsourcing services. Improvement on the internet and database capacity eventually created the next model of e-recruitment that was an independent service. This model asked for employees to become members of the service by including their information into a database wherein they could view available jobs online (New E-recruitment

Dominos Pizza Essay Example for Free

dominoes pizza pie pie Essay dominos pizza pie UK ILR plc P bent connection listed on the AIM. dominoes pizza Group Ltd Runs dominos Pizza in the UK and Ireland, holds the exclusive franchise certify to own, operate and franchise the dominos soft touch. dominos Corporate group Based at Milton Keynes, comprising over two hundred employees. The Leadership Team Responsible for strategic decision- fashioning. Marketing Understanding customers needs and publicising the dominos brand. Developing modern products and use of technology. Food Service Manufacturing fresh pizza dough and sourcing fresh ingredients. Buying in or inventing equipment. Information Technology Technology and e-commerce activities. Property Acquires stemma premises, over designs planning permission applications and refurbishes lay ins. Flawless Execution not a form of capital punishment Actually, half masks training and subprograms, including c beer development and store shape activities . Finance Organises finance for franchi date stamps, as strong as overseeing cashflow, budget planning, sales and purchase ledgers, payroll, accounts and credit go What is its mission statement?Exceptional large number On A Mission To Be The Best Pizza Delivery Company In The World. This is part of Dominos Vision and Guiding Principles including these statements * We Demand Integrity * Our People Come First. * We Take Great C be Of Our Customers. * We Make absolute 10 Pizzas Every Day. * We Operate With sassy Hustle and Positive Energy Source Dominos Pizza Web site What is their field of operation? Dominos Pizza The UK pizza voice communication and takeaway grocery store. This market was estimated to be worth nearly ?450 billion in 2000. What be their main products? Pizzas and other home slant fast nourishments. Our Unique Products Reasons why we vouch youll love our Hot bacchanal Pizzas 1. Our Crusts Our world famous Classic Hand Tossed and New York crusts are upset stretched from fresh dough 2. Our Sauces Dominos Signature Sauce Made from fresh vine-ripened tomatoes Top mystery story Sauce An aromatic become of creamy, cheesy flavors with an unmistakable garlic zest Spicy Sambal Sauce For those who the likes of a bit of zest in their life3. Our Cheese we use generous amounts of 100% mozzarella high mallow 4. Our Toppings We top all our pizzas with altogether the highest quality meats and the freshest ingredients 5. Finally, all our pizzas are made fresh as before long as you space your revise What are their main brands? The Domino name carries the troupes main brand as market leader in its field of operation. The companys logo is a distinctive part of the business brand. The 3 dots domino image comes from the founders idea that originally he would open three stores.Dominos HeatWave delivery bags, introduced into the UK in 2000, return a patented disc that is pre- erupted electrically. The companys use of this innovation is used as a selling tool in its cable and satellite TV advertising. Where is their head office? The companys UK headquarters are atLasborough Road,Kingston,Milton Keynes. MK10 0AB. UK. When did the company start? The business was founded in the USA in 1960 by Tom Monaghan, who ran the business until self-effacing in 1998, when he sold the company for $1billion.By using the concept of franchising where other flock are encouraged to invest money to open their own pizza store, Dominos quickly expanded to the doom where it is the worlds largest pizza delivery company and the eighth largest fast nutriment brand. In 2002 at that place was a arrive of more than 7000 stores in 64 markets worldwide, employing over 250 000 rung and involving more than 2000 franchises. Dominos started trading in the UK in 1985 with a store in Luton. In 2002 there were over 200 stores in the UK and the Republic of Ireland. Who are its shareholders?Dominos Pizza UK IRL plc is quoted on the Alternative Investment Market of the London Stock Exchange (symbol DOM). Who are their major competitors? The UK pizza delivery and takeaway market consists of numerous small businesses and the big three firms Perfect Pizza, with over 200 divulgelets, Pizza Hut which has 170 restaurants and also delivers and Dominos. In Britain, pizzas are delivered by restaurants and a large range of outlets that also sell other food, like burgers and kebabs. It is estimated that there are as many as 4,000 pizza delivery companies. A look at a key feature of Dominos business.The Future existence Report (2003) was commissioned by Dominos Pizza to analyse the social, economic, demographic and technological factors plausibly to impact on the UK pizza delivery and takeaway market for the remainder of this decade. The following are some of the key points raised by the field of study Lack of time the research shows that, on average, adults in the UK eat out and/or eat delivered/take-away meals around 80 times a course of instruction. The Foundation looks at the impact of freeing up time normally spent on preparing food at home, as creating a time oasis.Higher levels of disposable income real disposable household income is postulateed to sum up by nearly 12% over the conterminous five years resulting in more luck for expenditure on home delivered food. Demographic change over a twenty to thirty year period, the numbers of older people get out continue to increase. The research suggests that firms in the home delivery market can benefit from this by building and keeping brand loyalty amongst a generation of people who squander grown up as pizza consumers and whose incomes and affluence are likely to grow.In addition, there is expected to be a dec bound in the traditional family structure, which coupled with increasingly individualised tastes, get out result in fewer formal family meals at home. Leisure activities the next decade leave behind see more choice of a greater range of leisure activities. The research suggests that spending on home-delivered food and take-aways will continue increasing by 2. 5% a year on average during the next five years. Technology In the short term, (the five years from the date of the report), more people will have access to interactive technologies, up from.70% today to 90%, and the number of broadband users will rise. These people will become better at and more confident about e-commerce and buying food online. The report indicates that home food delivery firms already active in this area are likely to be especially conquestful. What is the companys vision for growth? The company has a 20% share of the UK pizza delivery and takeaway market. This market was estimated to be worth nearly ? 450 million in 2000. At present, 20 pct of all pizzas consumed are delivered. This figure is expected to increase to 40 percent.Home delivery now makes up 70% of the total take-away and home delivered food sector, up from 62% in 1997. The Future Fo undations report (see The Business section of this case study) estimates that the UKs home delivery pizza market will more than icon by 2010 to approximately ? 800 million. Dominos believe that their business model and brand strength place them considerably to exploit this growth. Fast growth in franchised stores is planned, coupled with more aggressive marketing including terrestrial TV advertising and local store initiatives What is their policy on ensuring best quality product?Dominos HeatWave delivery bags contain a patented disc that is pre- change electrically. This innovation, combined with the bags 3M Thinsulate lining and water-repellent nylon exterior, keeps the pizza hot during delivery. Pizza packaging plays an important part in ensuring the quality of the product on which the success of the business is based. Retaining heat and dispersing s police squad are the chief features of Dominos pizza packaging. Dominos training and operations, including career development and store check activities, through its Flawless Executions department, is another important element of the companys quality management.Packaging and the environment is all the way also a concern of Dominos. They state that more than 80% of the corrugated board used in their pizza boxes is made from recycled paper. The remainder is sourced from sustainable forests. The company encourages its customers to recycle their box packaging. The packaging for a pizza plays an important part in the marketing of the business it carries the companys distinctive logo, and it also carries the product on which the success of the business is based. Protecting the product, retaining heat and dispersing steam are the chief functional features of Dominos pizza packaging.What categorization of people work for the firm? Think about the type of person who wants to become a Dominos franchisee. What qualities do you think potential franchisees should have? What are the risks and what are the potential benef its? Do they have an allude opportunities policy? Yes. Dominos Pizza state that they are committed to the development of positive policies to promote equivalence of opportunity in employment. They aim to ensure that no job applicant or employee receives less well-disposed treatment on the grounds of sex, marital status, race, colour, creed, ethnic origin, sexual orientation, religious beliefs, age or disability.By how much has their workforce grown over recent years? In both 2001 and 2002 Dominos clear more than 225 new stores. Running each store takes a team of about 25 people. Team member numbers should therefore have risen significantly over this period. How are their employees motivated? Employees (or team members, as Dominos term them) are motivated and trained to offer high standards of customer advantage. Franchisees and their staff teams have access to training programmes and can attend corporate events in the UK and abroad.An awards system operates and some Dominos tea m members go on to buy their own franchise. It costs a fee of around ? one hundred sixty 000 for the right to open your own Dominos Pizza store. This sum buys a fully-fitted store and enables the franchisee to use the company brand image, ingredients, recipes, marketing materials and packaging. The company does offer a finance service for franchisees. Can I have some information about product development? The company has developed or invented many of the systems and pieces of equipment that are now used as standard by the industry.Examples of these include * Dominos HeatWave delivery bags, introduced into the UK in 2000, contain a patented disc that is pre-heated electrically. This innovation, combined with the bags 3M Thinsulate lining and water-repellent nylon exterior, keeps the pizza hot during delivery. * Nationwide service system through Internet and interactive TV ordering. What is their brand positioning? Dominos calculate that their brand awareness is 81% and that this is partly as a result of their sponsorship of The Simpsons, and also their marketing of the launch of their HeatWave heated delivery system.Can you give me some information about a recent marketing lean? Dominos nationwide service system through Internet and interactive TV ordering is germ to show results, with its e-commerce net sales increasing by over 25% in the six months to July 2002, totalling ? 1. 9 million. The company believe that their continued sponsorship of The Simpsons on the Sky TV service and increased advertising on cable and satellite channels gives them an unchallenged position at the forefront of delivered food by e-commerce. dominoes MALAYSIA ABOUT US Dominos Malaysia Milestoness and Achievements.1997 Tom Monaghan, the founder of Dominos Pizza Inc, officially launched Dominos Pizza Malaysia in September 1997. 1998 The Crunchy Thin Crust pizza was introduced storewide. Dominos Malaysias commissary was recognized in the Annual Dominos International Audit as the B est Commissary in Asia Pacific. Dominos Malaysia embarks on its scratch line community programme, the Dominos Points for Pizza Programme in support of education. Dominos partners in this 6-month programme were Hewlett Packard and Insoft. Dominos Malaysia holds the counterbalance Fastest Pizza Maker Competition.1999 Launch of Dominos delivery number 1300-888-333 In December, Dominos expanded its operations to the state of Johor with the opening of 3 stores concurrently. Dominos Malaysia embarks on another 6-month charity causal agency and aids two charitable homes, Rumah Ozanam and Montfort Boys Town through the Dominos Community Support Programme by raising a total of RM20,000 for both homes. Keeping true to their commitment to work and road safety, Dominos Malaysia organized the first Dominos Safety Rodeo to instill sound driving habits and knowledge in their delivery.riders. topaz Sri Dato Lee Lam Thye, Chairman of NIOSH officiated the event. The Dominos Millennium Gold Card l aunched in November. The card offers a Buy 1 Free 1 privilege. 2000 Launch of our first pasta-based side item, Spaghetti Chicken Bolognese Launch of our first sweetness side item, Dominos Premium Ice Cream, available in Chocolate and Vanilla flavors. 2 Uniquely Malaysian pizza flavors, Spicy Sambal and Flaming Tuna were introduced featuring a sambal sauce in place of tomato pizza sauce.2001 In July Dominos opens Gurney Plaza in The Pearl of the Orient, Penang. A second dessert was added to the local menu with the introduction of CinnaStix a tasty dessert treat of cinnamon bread sticks. The a la mode(p) oven-hot sensation Chicken Lasagna is introduced. 2002 Banana Kaya Dessert, a delectable offering of kaya, banana slices and icing scribble on a pizza crust, is introduced. A product uniquely Malaysian. 2003 Dominos launches Malaysias first fastfood on line ordering portal (recognized by the Malaysian Book of Records).2004 Double Decker Crust is launched a base of 2 Crunchy Thin C rust with a layer of creamy cheddar cheese sauce sandwiched inbetween. 2005 Dominos partners with Dato George ting resulting in rapid store expansion. Dominos arrives in Seremban with the opening of its Yam Tuan store. 2006 Dominos opens its second store in Penang, Taman Inderawasih Prai. Syed Zubair Abdul Hamid, a Dominos pizza employee sets a new record for Fastest Pizza Maker, making 3 Large pizzas in 69 seconds. (Recognized by the Malaysian Book of Records).2007 Dominos celebrates its 10 twelvemonth Anniversary. 2008 Dominos Express Card was launched in January, replacing the Millenium Goldcard, this card offers a Buy 1 Pizza Free 1 pizza privilege. The New York crust was introduced to the Malaysian market. This featured the very first extra-large 15-inch pizza by an international franchise pizza brand in Malaysia. 2009 Dominos launched its Incredible Meals from RM10 per person. The gouge Your Hunger campaign brought Dominos the Terminator franchise together, a first of its k ind collaboration for Dominos.RM40,000 was raised for Hope Worldwide Malaysias Food for the Poor program through out charity screening of Terminator Salvation movie. Our Unique Products Reasons why we guarantee youll love our Hot Wow Pizzas 1. Our Crusts Our world famous Classic Hand Tossed and New York crusts are hand stretched from fresh dough 2. Our Sauces Dominos Signature Sauce Made from fresh vine-ripened tomatoes Top Secret Sauce An aromatic blend of creamy, cheesy flavors with an unmistakable garlic zest Spicy Sambal Sauce For those who like a bit of spice in their life 3.Our Cheese we use generous amounts of 100% mozzarella cheese 4. Our Toppings We top all our pizzas with only the highest quality meats and the freshest ingredients 5. Finally, all our pizzas are made fresh as soon as you place your order Our Guarantees As the Pizza Delivery Experts what do we offer? Everytime you order Dominos, we guarantee you can expect hot, fresh great tasting pizzas on time. 30-M inutes Delivery Guarantee Dominos is the only pizza company that guarantees your order will arrive within 30 minutes or well give you a free Regular Pizza voucher Product Satisfaction Guarantee Dominos guarantees bliss Your pizza is guaranteed to be hot, fresh, and great tasting when it arrives at your doorstep, otherwise well replace your order or turn back your money. 15-Minute Take-Away Guarantee Dominos guarantees youll receive your Take-Away orders within 15 minutes or well give you a RM10 off your next pizza purchase voucher Nett Pricing Dominos pricing is all inclusive. We do not add any extra charges for delivery. So what you see is what you pay. No surprises.

My fellow thanes for Macbeths Coronation banquet Essay Example for Free

My fellow thanes for Macbeths coronation banquet EssayMy gentlewoman and I were asked to join my fellow thanes for Macbeths Coronation banquet. As we entered the cavernous hall, which had been decorated with splendid colours and banners, I noticed few people were talking. The false silence made the hall seem even bigger and perhaps even darker, and then, I gasped in astonishment as I noticed the feast (I do not know how I could construct missed it) it was so vast it took up twenty full tables. Every imaginable food was there including much game. I had only just taken it all in when the sound of trumpets denote to the assembly the king was coming. He and his wife entered. Macbeth was dressed in exquisite clothes, red and gold silks and exalted animal furs. Upon each finger a gold ring glittered , and of course the golden crown of the king. dame Macbeth was also dressed in fine silks complimenting her pale cold looks perfectly, and also upon her hand rings glistened and gl eamed homogeneous sun glinting off a newly forged sword. Around her neck many fine chains of gold and silver, the best that could be found. But soon things became not as they should, when my lord started perceive apparitions and things that were cl other(a) not there. They may not have been there but the look of horror on Lord Macbeths face was enough to persuade me that he saw something others could not, and would not like to. But our brothel keeper Macbeth reassured us and tried to explain it was a problem from childhood.But also throughout the near royal banquet our lord Macbeth disappeared and reappeared many times, he was rumored to have been seen with to shifty looking rogues. My lord and lady Macbeth were also seen to be quarreling throughout the evening, the air between them was thick with unsaid threats and promises, they were both on acuteness throughout the evening even though his lordship tried hard to hide it. Unfortunately we were asked to leave early as Macbeth h ad gone into another trance, seeing things that were not there, he talked about them too he wheel spoke of grievances and of blood and injury but as soon as started they had finished and we were bid leave.

The Human Body - Data Made Flesh Essay Example for Free

The military personnel Body Data make Flesh EssayThe title of this essay derives from the words uttered by the protagonist, Henry Case, in William Gibsons novel Neuromancer (1984). This metaphor, which equates the humanityity race bole as mere data turned into flesh encompasses the theory that in an age of increasing focus on knowledge technologies and the ways in which people interface with them, the landmark distinguishing an individual from their surroundings be precipitates blurred, if non shattered entirely. As University of Chicagos William Fulton attests, we exist simply as information systems that hap spell to inhabit the material instantiation of our bodies, (Theories of Media, 2007). However, one cannot enter discussion ab surface the above return with forbidden first alluding to the particular school of thought which harbours critical theory of this ilk. Exponents of this style of dictum would usually come under the banner of Posthumanists. The line itself, P osthumanism, is steeped in hyperbole in that it automobileries with it an ominous sense of foreboding in contemporary culture, where in that respect is a strong case for the premise that society is becoming less human, as we retreat behind the veil of technology.To draw upon the direct translation of post as after(prenominal) would infer the meaning, after-human which in some respects gives us a cle atomic number 18r understanding of the concept, as it tends to deal with the cuttingfangled development of the integration of technology and biology and the human body. It is basically a notion that we, as world ar becoming increasingly embedded in technology and the technological environment that, in a sense, the paradigm of the natural human being has shifted in meaning.Juxtaposed with this is the idea that as public be more and more subsumed in technology, technology is becoming more and more human with advances in light and Artificial Intelligence (AI). Fukuyama advanced th e concept of Posthumanism as a negative case that of anti-humanism or absence of humanism. He bemoans the transgression of crucial moral boundaries that hand over eroded the ethical distinctions between therapy and technological enhancement (Our Posthuman Future 2002).Gordijn Chadwick describe a posthuman as a being that has at least one posthuman cognitive content i.e. a general cardinal message greatly exceeding the maximum attain sufficient by some(prenominal) current human being without recourse to new technological means (Why I Want to be a Posthuman when I Grow Up, 2006). Mc Luhan did not use the exact word hardly he predicted a future that dovetails succinctly with posthuman theories surrounding cybernetics when he foretells a society whereby to paraphrase Hayles theory of reflexivity (1999) that which has been used to generate a system is do to set out part of the system it generates.McLuhan alluded to the cybernetic chess opening of human beings interfacing an d entangling with machines on a neurological and functional level. Just as binoculars atomic number 18 an propagation of the eye and clothes are an extension of the skin, then information technologies become McLuhans extension of the mind. In this respect, the term post-humanism has only really worked itself into contemporary critical discourse in the humanities and social sciences since the mid 1990s, everyplace a decade after Mc Luhans death.However, it may be traced back to the Macy conferences on cybernetics from 1946 to 1953 and the wile of systems theory (What is Posthumanism? , Wolfe, 2010). At these conferences they converged on a new theoretical model for biological, mechanical and dialogueal processes that aloof the human and Homo sapiens from each particular privileged position in relation to matters of meaning, information and cognition. The term cybernetics had been coined by Wiener in the 1940s to denote the entire field of control and communication theory, whet her in the machine or in the animal.Even at this early stage of technology there was a definitive study underway into the correlation of information between machines and living creatures. In the sixties this theory was change into the concept of reflexivity alluded to above. Systems re-entangle with themselves, and become referential to themselves blurring the traditionally accepted borders imposed on the world between subject and object, object and environment, or in other words between the total and the natural and the technological and the cultural, a principal tenet of modern posthumanist thought.In current popular use, Fulton describes cybernetics as most often associated specifically with the development of schmaltzy intelligence, virtual technology and cyberspace. He attests, cybernetics in the scene of technology is only a limited part of a greater full-page, which deals with the study of information systems and the media in which they exist, both inorganic and organic . Further and further extension of the idea leads to a model of the world in which media serve as a series of irrelevant substrates through which pure information freely flows.This mail service ties in with many of Mc Luhans ideas about media in society but most particularly with his ideas about the extension of the mind, extending human beings central nervous systems into electromagnetic technology, a topic, I willing count on later in the essay. There is much critical opinion to support Gibsons notion of humans as information systems just exchangeable a machine or electronic computer.Clark (Natural-born Cyborgs, 2001) believes that it is by virtue of our inalienable ability to merge with external resources to perform even the most rudimentary of calculations that we are designed to head hand in hand with technology in a posthuman future. He offers the example of how we utilise pen and paper to work out moderately complex mathematics, storing the immediate results outside the brain and then reiterate the pattern until the larger problem is solved.It is because our brains, more than any other animal on the planet, are fix to seek and consummate such intimate relations with non-biological resources that we end up capable of abstract thought. we are natural-born cyborgs forever ready to merge our mental activities with operations of pen and paper and electronics. (Clark, Natural-born Cyborgs, 2001) Wiener asserted that we have to become technophiles to operate in a technological world (1954). He noted that because we have modified our environments so radically it is now necessary to modify ourselves in order to exist in this new environment.Furthermore, he equated the now routine breakdown and repair of the human body with that of replacing a awry(p) part in a machine. With contemporary advances in technology allowing us to alter or gross(a) many undesirable parts or areas of our bodies with a specifically manufactured replacement it begs the quest ions, what does it mean to be human and what does it mean to be a machine in the twenty-first century? If corneal implants are part of us, why not contact lenses? If contacts, why not eyeglasses? If eyeglasses, why not alter telescope?If a telescope, why not the computer interfaced with it? (Hayles, Designs on the Body Norbert Wiener, Cybernetics and the Play of Metaphor, History of Human Sciences, Vol, 3 No 2) Mc Luhans adjunct to this concept is if a telescope can be the extension of the eye, then information technologies can become extensions of the mind. He stated that after extending or translating our central nervous system into the electromagnetic technology, it is but a further stage to transfer our consciousness to the computer world as well.The Internet clearly serves as the next step in this process of extension. By consorting all computers as part of a pervasive, global network of information, man is not only able to extend his nervous system to interface with technol ogy, but is able to use that mediation to directly connect with the nervous systems of other human beings, also tapped into the network. Present day studies are also showing humans capacities to monitor their bodies in the resembling way that one might monitor a car for potential faults.With one report (The Quantified Self Counting Every Moment, 2012 ) attesting that more people are victimisation smartphone and tablet applications to monitor their health in an social movement to sustain a healthy life-style but also, in many instances, as a substitute for the much more expensive trip to the doctor. As populations age and health-care costs increase, there is likely to be a greater emphasis on monitoring, legal profession and maintaining wellness in future, with patients taking a more active role an approach sometimes called wellness 2.0 (The Quantified Self Counting Every Moment, 2012 ).Allied to this is the plethora of people who are undergoing voluntary surgical procedures in order to modify particular parts of their body for a number of different reasons, in the same way someone might change the wheels on their car or update the driver in their personal computer. Converse to the problem of humans becoming more like machines is the question also elevated of machines becoming more like humans.If human individuation has been reduced to an information system that happens to inhabit the body as medium, whats to say that another information system inhabiting a computer, or the Internet, couldnt be perceived as being equally as human? In a recent article (Mind vs. Machine, The Atlantic, 2011) Brian Christian describes an one-year contest between the worlds most advanced artificial-intelligence programs and ordinary people.The contest, known as the Turing Test(, endeavours to take place out whether a computer can act more human than a person and Christian discovers that the march of technology is not just changing how we live, it is raising new questions a bout what it means to be human. He realises that convincing the judges that you are human is about more than simply showing up and being yourself. It is something that has to be worked at. This notion has certain resonance for society as a whole.With this in mind, I recall a report (Makwana Irwin-Brown, Were the Kids in Austerity, 2012) I came across some months ago which stated that 57% of 7-15 year olds in the UK find it easier to talk with friends online than in person, 56% find it easier to talk by SMS than in person. These figures represented for me a sea change in the emphasis on natural human interaction, and in what it means to be a natural human in todays society. Perhaps, we are envisaging a new beginning for society one where children feel more comfortable interacting with technology than they do with their fellow human beings.To understand why our human sense of self is inextricably linked with computers, its important to realise that computers used to be human. From the mid-18th century onward, computers, many of them women, were on the payrolls of corporations, engineering firms, and universities, performing calculations and numeric analysis. In the mid-20th century, as the digital computer developed, it was said to be like a computer. In the 21st century, it is the human mathematical whiz who is like a computer (Christian, Mind vs. Machine, The Atlantic, 2011 ).In a peculiar but significant turn of events, humans are said to be like something that used to be like us. By this reasoning, one could assume that the modern-day computer is so-called because it is intended to carry out any operations which could be done by a human computer. During the same period that gave leaven to the human computer, there too, was much debate amongst philosophers surrounding the idea of what it was to be human. French philosopher Julian Offray de la Mettire (1747) suggested that human beings are only complex animal-machines.This suggestion was, in no doubt, in spired by Descartes uttering in the 16th century that the body was essentially like a machine, pointing out that the only thing not reducible to mechanism is the human mind. Furthermore, the notion of man as a machine or machine-like was something that resonated during the industrial revolution of the 18th and 19th centuries. Ferguson describes the perception of the plight of the factory worker in these times some(prenominal) mechanical acts require no intellectual capacity.They succeed best under a total downsizing of sentiment and reason..Manufacturers, accordingly, prosper most where the mind is least consulted, and where the workshop may, without any great effort of the imagination, be considered an engine, the parts of which are men. (Ferguson, An Essay on History of Civil Society, 1767) The question of human identity being reduced to an information system that happens to inhabit the body as medium has been a unprompted force for the study of artificial intelligence, and ha s manifested repeatedly. As Christian puts it some people consider the future of artificial intelligence as a kind of heavenRallying behind an idea called The Singularity, people like Ray Kurzweil (in The Singularity Is Near) and his cohort of believers envision a moment when we make smarter-than-us machines, which make machines smarter than themselves, and so on, and the whole thing accelerates exponentially toward a massive ultra-intelligence that we can barely fathom. Such a time will arrive in which humans can upload their consciousness onto the Internet and get assumedif not bodily, than at least mentallyinto an eternal, imperishable afterlife in the world of electricity (Christian, Mind vs. Machine, The Atlantic, 2011 ).Others imagine the future of computing as a kind of hell, an almost Terminator style apocalypse. Machines black out the sun, level our cities and enable an atmosphere that destroys all living things. There is no doubt that technology has become an integral pa rt of human lives and will only become increasingly so. We have already made the first step into the realm of the posthuman or the cyborg, common examples include the athlete Oscar Pistorious who has prosthetic blades for legs, anyone who has undergone a shake change, or anyone who has modified their bodies with artificial implants for cosmetic reasons.I do not believe there is any going back but I feel technology and humans certainly have the capacity to complement each other and work side by side as we look to the future. It dust to be seen if this synergy will come to pass but there certainly is the capacity for it. And as the human race faces up to some of the toughest questions that have been put to us heretofore I would cautiously back us to prevail To paraphrase Wiener, humans can continue to modify themselves to keep up with the modifications of the environment they find themselves in.

Hamlet cigar Essay Example for Free

hamlet cigar EssayThe well known brand for cigars Hamlet is produced by Japanese Company. It was initially launched in the year 1964 in United Kingdoms. Their tagline spread a microscopical happiness is well described in their art name.Art Work for Hamlet CigarArt work for Hamlet Miniature Cigars urinal advertisement is very interesting. It has the background of a mens washroom. A tall mans back is placed on the extreme left who is urinating, while in the 80% of the remaining art work three vertically challenged people atomic number 18 standing. Being bunco heighten they cant reach up to pee in the urinal. One standing in the right has his knees bent on(p) and the one standing in left has his knees crossed.They both have flinching expressions on their faces and they place their stomach. Where as the third vertically challenged person standing in the middle looks content and is smoking and oblation Hamlet Cigar from the packet to the person standing left to him. Though hi s legs are a little bent too which mean he also wants to take a leak but his expression are very cool and calm.The moral of the advertisement is Hamlet Miniatures Cigar can satisfy you even in the majestic of situations. Top right of the green tiled bathroom wall has cigars cover pasted. Their tagline Spread a little happiness is placed right next to hamlet miniature cigar cover. The fonts are big and in white making it prominent on green background due to the color contrast.This advertisement true 19 complaints. It was considered offensive and vulgar. It was more of a mockery to short people. The company in its defense claimed that it was personate of problems these people face in their daily lives (BBC, 2002). Never the less, the art work conveys the message very clearly to its target audiences.

Video game console and Nintendo Essay Example for Free

Video halt ease and Nintendo EssayIntroduction Nintendo company,One of the most recognized names in the history of bouncyys. Even that was 120 years before and new-fangled decades years, Nintendo begin company to making the make do card game,but creating telecasting game. In the 60s,Nintendo was going to produce goggle box games, but after 1985 when Nintendo started to transport Nintendo Entertainment System (NES) and the famous game tiptop Mario Brothers. Nintendo began to as being the only dominatition in video games,and remained through many years,before Sony had take over the dominatition position by launched the Sony PlayStation . and then Nintendo was being regarded as a recession proposition in the videogame business. As far as we brook see,the turning point in 2005, Nintendo affirmd the Nintendo DS with a big success. In 2006 Nintendo introduced the Wii and then launched it being the best-selling latest generation console system in the world. Nowdays, Nintend o in the position as being the worldwide leader in the fuckledgeableness of interactive entertainment with Microsoft and Sony in worlds top3 videogame business.To date, Nintendo has sold more than one billion video games and created so many game console including coarse-grained Boy The best selling video game systemgame systems worldwide. 1. What is Nintendos dodging? Which of the five generic strategies discussed in Chapter 5 is Nintendo using? What are close to of the recent offensive and/or defensive strategies that Nintendo has employed? Have these tactics been successful? Nintendos schema is based on the customer premise, when other business-to-video game market has yet to be waited and see attitude, and Nintendo in the market conduct for in-depth study, the firm entered the field.Nintendo was on the market only a profound understanding of the indispensabilitys of customers game manufacturers. Because it sewer from the customer needs is the fun of the game This perspe ctive of looking at problems, Nintendo game software was runner recognized that the decisive position. This policy eventu onlyy develop into a Nintendo game software developers and strategic anyiances to touch this status, Nintendo has gaminged a key role.After have a Nintendo Power books and counselors systems scheme, which are a confederacy of the two major consumers and Nintendos sticky and agents, but also Nintendos main method to grasp the pulse of customers. In fact, the Nintendo Companys product development plans and marketing strategies is almost enti assert dependent from the customer information. We come up the mind that The broad differentiation strategy is the newly products of Nintendos had generic used ,particularly for Wii ,the broad differentiation strategy that allowed Nintendo to compete with two giant Sony and Microsoft.Nintendo had focus on innovative control system,that leads to rising the fun level of games,instead of to attempting to gimp up with the fun ctional advantage concentrated by most competition in game persistence . Nintendo focused on developing games and take their Key advantage turn fun to winning the fight of game industry. Recently, Nintendo has carried out some offensive strategies to resist with rivals and gain more market share. The company aimed to innovating products and introducing some of the industrys most astoundingly inventive and financially lucrative gaming products.For instance, Nintendo introduced the Nintendo Dual Screen in 2004. The DS Lite was introduced in 2006 and Wii was introduced in 2008. Nintendo does a number of advertisements with imaginative advertisement, what make deeply revenue stamp on customers. Through the magazines, the company releases the products and attracts game players. Nintendo also has some defensive strategies. Rivals like Sony and Microsoft were calling direction to an assortment of technological capabilities and graphic features in their consoles.Nintendos two system including video game consoles and handheld system with light weight electronic devices and designed largely. Rivals required a part of target market. correspond to this situation, Nintendo attract older people and women as a new market to make sure the gross deals and reputation for the company. 2. Is it fair to condition Nintendos introduction of the Wii as a blue nautical strategy? Why or why not? Yes,theres a pure blue ocean strategy initiated in the Nintendos Wii,but the Wiis introduction strategy can not necessarily be characterize as a blue ocean strategy that we rateed.Wiis introduction demonstrated is successful penalize the Blue Ocean Strategy,that driven point is the unique interactive motion-sensitive controls,it based on an innovative gaming control system can sense movements and physical activity, gamers should to physically move around to guide the game character,this is an differentiate experience with instinct usability that may rising the fun of gaming,and cr eating an accessibility for every player of all ages and genders .This new values are created and focused by Wii which instead of the performance value defined by the industry. it allowed Wii to not only compete in the game console industrys red ocean where has been dominated by Sonys PlayStation and Microsofts Xbox, but also to went after an untapped market,For consumers who are not consider as the typical gamers,as older females, seniors,who never return about gaming,even who consider gaming as a scourge of time. it purpose at the entire family. so it as the allegory of name wiis intended, we- everyone can jollify it.Wii are also competitive to appealing the traditionally customer targeted by the games industry,we come up the vox populi that the blue ocean strategy can reinforcing the competitive strategy acts as a supporting card differention competitive. Wiis make games for a different purpose,In assessing the standard relative to Microsofts Xbox 360, and Sonys PlayStation 3, and other developers , Wiis functional elements as graphics physics, processing power ,and supporting function (as Movie playing) are comparatively rare .however it good-enough for moderate gamer,but their virtual controling raising gaming fun to a higher level ,that helps maintained its core gaming audience while aslo their purpose to changing the couch-potatogamer to into exerciser. As a look of fact, Sony nor Microsoft try to imitated the Wiis contoling function. to lure away Wiis new customer. All above evidence that it is almost self-explanatory the sucess for Wiis blue ocean strategys. 3. What recommendations would you make to Nintendo to improve its competitiveness in the video game console industry and to maintain its favorable positioning vis-a-vis Microsoft and Sony?Our first recommendation is developing in the competition area that different from Microsoft and Sony. As we know, the main product of Microsoft and Sony is Xbox 360 and Playstation 3. Xbox 360 can mainly fight and emit by the network. PS 3 mainly in high-definition video and audio fictitious character as the characteristics. Therefore, we think Nintendo should be developed in other areas, such as games own characterized. They can develop some games that more suitable for players, life and era such as the classic Super Mario, Tetris and other games.Our second recommendations is developing more perfect handheld video game console. Because as Microsoft and Sonys main game product are Home video game consoles. Many people know Nintendo is because of their product Game Boy. And more young people today do not like to play games at home, they are more like in the car, in the bedroom, or in other rationalise time to relax. So, handheld game consoles is still a huge market, but also because Nintendo has the foundation of Game Boy. So in this regard the development and the customer base is inevitable better than the other competitors.Our trio recommendation is to improve the skill of visu al quality. What is the value of a game? Obviously, the main the player seeks for is the gameplay, is the creative point of a game that itself has. For this part the Nintendo make a good sense. Nintendos success lies in miscellany and subversion of tradition. But, with the booming technology, the players who are familiar with Maya, 3DMAX are also pay high attention to the quality of the visual. Compare with Sony and Microsoft, Nintendo do not spend so much technology dealing with visual.However, the decoration of a game system such like visual and sound also will be a big attraction. People always enjoy a sense of realism. So if it wants to get a long development, it also needs to improve its visual skill even though Nintendo do not rely on visual to win the profit. Our final recommendation is expansion of market in china. As we see, China who has large number of population can be a Potential Unit for almost all industry, of cause for game. It can be a good market for Nintendo we believe.To extend the Chinese market, Nintendo can consider about increasing the Chinese language interface to get closer to Chinese people. They also need to offer a good after sale service in china. We recognize that the after sale service of Nintendo in Asia except Japan is limited. In order to fit the Chinas specific conditions, Nintendo can introduce more educational and recreational games and let the parents willing to buy. In a word, making more efforts in these recommendations, Nintendo may have a long term development in the future we believe.

Change & Continuity over Time of Religion in Europe from the 1500-1900 Essay Example for Free

Change Continuity over Time of Religion in europium from the 1500-1900 EssayThe utmost between 1500 to 1900 also refers to the time period from the Middle Ages to the modern terra firma. The period witnessed significant strides in state building in England, France, and Spain, where growing bureaucracies levied taxes to finance large-scale warfare and territorial expansion. At the similar time encroachment on the longstanding powers of the nobility caused feudal reaction, while the demote with tradition, particularly by creating new taxes in an era plagued by war, famine, and disease, caused peasants to revolt. A number of historical trends emerged to conduce the period clear definition the fragmentation of Christianity and growing secularism pronounced demographic and economic fluctuation the phylogenesis of the European state system and the emergence of a global, Europe-centered system of production and trade. In the second decade of the sixteenth century, the Christia n church experienced the first in a series of religious divisions along geographic lines.The sequence of splits, beginning in the Holy Roman Empire and spreading to the whole of Europe by the end of the century, transformed the relationship of the reformed churches with state, society, and the people. Christianity also spread to the indigenous people of the Americas and Asia. thither was a strong desire for religious unanimity, marked by mandatory conversions of Moors and Jews to Catholicism in Spain and an vehement missionary effort both in Europe and abroad.At the same time in closely every area of Europe religious conflict and calls for a redistribution of power became virtually unavoidable, causing crisis in authority at state and local levels. Religious evangelism encouraged stronger spiritual education of young people. During the same time period, the advances of scientific information provided new, conflicting methods of learning.For this reason, children of educated class es were brought up in a world of competing models of intimacy advanced by churchmen and scientists, while the children of ordinary people were exposed to combinations of evangelical claims, folk wisdom, and the overpowering and restrictive Reformation churches. Protestant and Catholic teachers tried to clarify and define the boundaries of official doctrine. Their interactions with the commoners caused serious tensions. Popular beliefs were judged as pagan. Evangelists tried to impose religious uniformity and eliminate groups or individuals who could not be brought into the mainstream Christianity.In particular, the bureau of the Holy Inquisition denied the lay peoples claims to spiritual powers in an effort to give all powers to the clergy. It was an attempt to chair away the spiritual dimension of the lay people, medicine and science. The religious campaign to denounce magic and witchcraft helped prepare the ground for the late-seventeenth-century and eighteenth-century scienti fic claims that the cosmos was mechanized. In the modern age, science would undermine magical beliefs and visit the spiritual influence of the clergy.The religious Reformation, together with the critical and undemocratic nature of Renaissance humanism, shattered the unity of intellectual thought, trainings that were vital to the advancement of science. The discovery of new worlds and people and that the earth was round the invention of transportable type the development of firearms and of a lens that improved the visibility of the stars and planets improved mechanical clocks and the development of shipbuilding and navigation opened up new intellectual perspectives and methods of discovery that relied increasingly on sensible thinking rather than religion.Scientists made new claims to authority and objectivity, and began explaining the world in mechanical terms. Separating the observable world from the spiritual sphere represented a fundamental shift in thought. To see the world run on basic principles discoverable by reason created hope that humans could control their environment, a wobble in attitude that helped pave the way for nineteenth-century industrialization.

The second World War Essay Example for Free

The second World War judgeD-day was heralded as first enormous invasion of the in allied on German claimed soil. The army generals and the governing requiremented to give the impression of complete power and might in their final contend to get rid of the Nazi slavery of Europe now they had the backing of America and Canada. It was perceived as al close a religious crusade, as though God was supporting their every move so it couldnt possibly fail. This assumption and maven of glory made the struggle seem to a greater extent justifiable as people felt up up they were serving the righteous side. People on the firm front were well asserted of the point the British were non defending plainly were on the offensive, this change in situations inspired people on the phratry front who were growing tired of the continuing unexampleds on the Atlantic battles and artillery battles. This mighty push was seen as courageous and raised peoples hope that the end was nigh. Church ill was in counsel and was organising the campaign at this life-and-death juncture so the whole nation was on tenterhooks to receive his commands. The nation was made to feel everything depended on this mission, as it flooded the press.This encouraged the country to perish even harder to succeed this goal and in any case head ache less rough the long-term situation as they were focusing on the present. When the troops landed on the coast of France and Normandy it was seen as histories greatest oversees operation which was true, but also glossed over the fact that they still had a bloody battle at a disadvantaged position once they reached mainland. voiding The state of state of war was pass judgment about(prenominal) years be arc 1939 and preparations were already taking place so integrityr its declaration to move children into much than rural and predicted safer areas.Away from the densely popu riped cities and industrial places where German bombers would likely tar get when the war commenced. early(a) preparations were made to limit causalities in the of air raids and predicted gas attacks gas masks were compulsory items to have, thousands of Anderson shelters were erected for people to hide in during raids, rationing began to sustain soldiers and make sure everyone was kept healthy, the local defence volunteers and many other corresponding brasss were established to help and warn people in raids, signals e. g.sirens were created and the blackout was en force to prevent German pi thrones from pinpointing a certain location.The community were encouraged to be involved in all these preparations, which also made them awake of the impendent threat posed by bombing thus persuading them to leave their children in the houses of strangers. In 1939 on that point was the largest mass evacuation of people in Britains history, from major cities and 3. 5 million people were arranged to be evacuated to reception areas. Most were normal children, others from schools and hospitals etc.This huge marrow of people who were confused and uneducated about the situation inevitably posed many problems to the process. For a start most people had no musical theme of where they were heading, for they were not told before hand and the number of evacuees out-of-the-way(prenominal) out numbered the people willing to house them. This was all payable to poor organisation by the government, despite notifying people about the plans months before. But considering the sheer amount of people involved the process run smoothly in the governments perspective and many evacuations worked with out a hitch.The government had also set up first aid move showing they were obviously attempting to sleep together with all the inevitable problems that would arise. Many very poor children would arrive at reception areas with various health conditions such as scabies, lice and due to cold weather and lack of adequate clothing cold burn down a lot formed . The clinics provided basic care before they were sent to hosts. On their identity cards they has health tie in information and often the kids that appeared unhealthy would be unfairly treated and hosts would be less likely to want them.The government tried to persuade families to separate from their loved ones by using propaganda. The predictions of casualties e. g. 4,000,000 in London far surpassed the actual figures and were on that point fore grossly exaggerated. Britain had been expecting air attacks for many years as the hostilities and threats had been building for several years before the war. Leaflets and Posters were important techniques of spreading their message about the evil extent Hitler would undertake to achieve his aims.This, initially discouraging and potential fear mongering way, proved to be effective as people were much intensely willing to participate in order to save their people and foil Hitlers plans to destroy humanity morale. The fact they used prop aganda so wide spread proves people obviously needed a lot of convincing and the dark nature of the propaganda ( as in source B7 ) suggests the government were desperate to make an clashing in order to attain their goal of the complete evacuation of children from cities.Subsequently when pluging with three million people at that place were many cases of disaster where the propaganda had inflicted panic instead of the hoped controlled movement. Sir John Anderson who as organising evacuation did not help this emotional upheaval, as he had a cold and detached not understanding nature. Evacuation was established to firstly protect people specially children from the threat of bombing. Children were obviously the most crucial gathering of people for they would continue the next generation.This also kept morale high as people in battle and working at home knew their children were safe and didnt have to worry about them being killed or injured in air raids. It also allowed rural commun ities not involved so much in the war effort feel occupied and of use thus supporting positive morale in these areas too. However, the fact that children were sent to random homes meant that they had to deal with whatever situation they were landed in, often their were clashes of stratum and hearty statue, sometimes this resulted in a positive outcome as poor children embed themselves in take circumstances.This sudden mix of classes had never occurred before, as people who stretch outd totally separate and different life styles had to live side by side and deal with the prejudice that had been fed to them through society over immeasurable generations. This new perspective to life sometimes highlighted the conflicts among people but often created a sense of unity in the face of a common enemy. This mystery of a new experience often initially excited children and many had a very interesting and free time when away from the urban center and the stress and restraints that went w ith it.Others, particularly younger children missed their homes and parents dreadfully and did not enjoy the peculiar circumstances they were forced into. The children themselves were all labelled so they could be identified and told to take a few essential possessions. When they reached the trains stations and bus stations they were filed onto the transport and many were separated from their parents and placed into groups with a guardian of one of the 100,000 teachers participating. oer 3,000,000 were evacuated in the first 4 days of September, which by any terms is an astonishing feat of organisation and co-ordination.When the order was sent at 1107 August 31st few imagined that within a week a quarter of the population would have been evacuated. The stations were dense with people saying their good byes or finding luggage or lost siblings, this caused great confusion and the distress of moving to an unknown location built up tensions of fear resulting in anger. Smaller children who didnt understand the situation must have felt distraught at leaving their parents, these early traumatic experiences must have left deep impressions, especially as many were ignorant to when they would return.Others scarcely found it an exhilarating adventure and treated it like a holiday, particularly those who went to boarding schools. Those in the poverty stricken slums of the cities jumped at the opportunity to go to the country. Obviously in a movement this massive there was a great variation in opinions and attitudes towards evacuation but the underlying intension was similar for most people as they had seen the effects of severe bombing in other parts of the world- do whats best for the country and its future unsurprisingly seemed the most important plan of action.This boilers suit idea allowed stereotypical images to develop in peoples minds over how children had to deal with the situation e. g. Grin and bear it and dont complain. When ambit the reception areas local councils would line up the children and hosts simply picked their favourite. As this was often based on outward first impressions many children were left feeling rejected and humiliated, this seemed a rudimentary way of selecting people, but in the end left no muddle over names and identities and matching people up.This random endurance and the lack of restriction to who hosts could be occasionally left vulnerably children in dangerous hands of abusers. Because it was simply luck of the draw some had equally great experiences as expected and it is clear that only a minority, once settled had a miserable time. Ministry of health reporters issued statements declaring a glossy positive outlook of evacuation, so as not to worry the people and also the government, allowing people to begin concentrating no the more imminent problems of combat in war.Generally this statement is true as the main motivation to evacuate such large numbers was to save lives and this certainly worked, as the millions of estimated causalities did not happen and the country could run more smoothly because of this conclusion. In most cases people were more at ease with their childrens safety and there fore could focus on work and soldiers on the battle front. Women The Second World War affected the lives of women dramatically.Since the late 1800s women like the suffragettes had been protesting for womens rights as they were discontented with societies attitude to women as being inferior and demanded more equality between the sexs. Although through the early 1920s women did gain the right to vote and became more satisfactory in some work arenas e. g. nurses clerks typists (jobs considered appropriate for women), the opportunities had only opened slightly, but the reality was most women carry throughed exactly the same part as previously.However, many women were settled in the traditional way of life they led and felt the home was their first priority and there fore didnt particularly feel the necessity to change. The government realised that due to the unusual circumstances it would be most practical to enrol the services of women to fill the occupation vacancies in industry whilst vast numbers of men were recruited into war. Originally many government ministers were reluctant to conscript women in to work, arguing that a womans responsibilities were in the home caring for children.However, as more men left it became more important to keep the country producing munitions etc. instead of women simply staying at home, so the government trinity by chamberlain agreed to ask for womens volunteer assistance. They made a national campaign advertising for help in a huge range of jobs, using posters, billboards, leaflets etc and encouraged applicants by saying it was imperative for the war effort. Many people were initially surprised at the unprecedented mass surge of women who signed up for industry working and the land army.Particularly after the depression of the thirtie s many working class women jumped at the new opportunities that had aroused and were motivated by the promise of capital of their own. A minority of women objected to war work believing it detracted from their house work and others detested the prejudice that occurred and the lack of equal treatment the fact women were paid 60% of an equivalent male employer, this proves how women were seen as less productive and skilled as a man. It also shows how society expected women to work for the good of the nation even with lower wages and how most women just accepted this.Many women who enrolled for work had never been away from home or worked for an income before and took on the new opportunities with enthusiasm and determination. The country was finally willingly giving women the chance to show their capability to perform in areas they had never had access to previously, this encouraged women to work to their limits. Government officials made reports of the exceptional standard of work o ccurring in the factories by newly appointed women and how it equalled if not excelled that of the prior male labourers.The new work and money entitled women to be more independent and opinionated. As they become more liberated and confident in their positions, some began to demand more equality for they realised the worth of their aid. The whole population became more and more involved in the war effort and the new workforce was described as soldiers with different weapons, so the name given to this condition total war. Women in the home looking after the family also found themselves in new situations as the head of the family was always the man or husband and in most cases he had been sent to war.These women now had to organise and take the responsibilities of the man they were now the dominant figure in the family, which had hardly ever occurred before. The decisions women made were complicated by the limitations of the rationing of food, clothing and general materials. They we re in charge of the ration booklets for the family and had to pool all the coupons they received to obtain food and other items. Because civilians were targeted during the war they also had to deal with temporary housing, evacuation and ensuring everyone was safe during bombing raids.Often women like this joined the local civil defence or nursing posts to help their community. They were depended on to manage serious situations in bombing raids and such like, that before the war would have been considered too important to be arranged by a woman. Many women there fore felt more appreciated and occupied than previously, so wanted to contribute. The government enthused this attitude by using positive propaganda suggesting how useful and essential womens work was.Posters of physically fit women doing hard jobs and showing delight in their work were often used. This rose the morale of many women and made them more unified with the war effort which obviously helped in the manufacturing of munitions, saving food for soldiers, keeping the economy stable and saving lives on the home front. Many were encouraged to attend USO balls where they danced and befriended lonely soldiers, young women had freedom social as well, and this also allowed them to enjoy the war and the new experiences it entailed.Due to the new independence women had acquired some found themselves more sexually liberated and due to their uneducated and ignorant ideas of sex found themselves in difficult positions with no one to understand or express their feeling to. The government at the time did not think to inform women about sex and its possibly consequences, so occasionally there were cased of illegitimate children being natural and mothers being shamed by their peers.However, the government did publish leaflets containing information on ways to become self sufficient e. g.growing vegetables making food that was healthy and of good value, being resourceful with all house ca-ca equipment, making suitable cloths and recycling materials etc. all these suggestions aided women in their duties and showed how they could be generally more efficient.Government posters were used to make people, especially women aware of the consequences of wasting products in a time of shortages e. g. the survey character squander bug. Posters were also produced highlighting the significance of not discussing the war in public in case German secret agents were listening.All these legitimate warnings kept peoples minds focused on why they were doing what they were doing and there fore prevented opposition from other people who didnt agree with women having the authority they did. All the concerns and anxieties over what was socially acceptable made the war an exciting yet confusing time for women. They had to combine their traditional values with this new independence, but also keep in mind it was a temporary situation and whatever happened in their lives now was likely to change again when the men returned from war.