Production Weekly Reflection

Team D Weekly expression Marketing intermix MKT-421 May 10, 2012 prof Hample Team D Weekly Reflection During our weekly reflection we cerebratesed on harvest emergence. The development b determine in creating a harvest is comprised of seven blackguards. The first step in the process is coming up with an opinionion propagation and screening. The use of instruction groups is star way of coming up with an judgement, because the consumers that participate in these groups have a myriad of ideas that bottomland be utilitarian in a merchandising strategy. That idea has to be impression settle forth thoroughly with the consumer in mind. The screening process is do in conjunction with idea generation. During this process the ideas that were thought out have to be criti grousey evaluated by personnel in spite of appearance the alliance such as the executives of the party. After the ideas are whittled megabucks because you as a company have to se lect a line out potential in terms of sales, product costs, profits, and what your competitors replys if the product is introduced. The second step in the process is the concept development and testing. This is where the company received feedback from customers, distributors, and employees. They whitethorn in wish well manner use focus groups in this stage to get in feedback such as likes and dislikes of the product.

The third base step is the marketing strategy development. During this phase of the process this is where organizations set their research teams to come up with a prototype of the produ ct. This is also where the consumers get t! o attempt the real product. A favorable customer reaction helps the company decision to release the product. An unfavorable reaction may call for some adjustments like price, distribution costs, and anything that may have caused the consumer to get an unfavorable reaction. The fourth step in the process is the argumentation analysis. During this step the ideas that were created are narrowed down feather to one or two ideas. Then the external/ essential research is conducted to determine if it fits the...If you want to get a good essay, order it on our website: OrderCustomPaper.com

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